Credo NPS+ Survey: Results for Raymond James

This report delivers recent statistics that tell how clients of Raymond James (a.k.a. “RayJay”) think and feel about how well they are being served by RayJay advisors.  Credo’s annual statistics are presented in the two tables below.  With 2018 only part-way complete, the statistics provided for 2018 are current projections for the year based on…

AGF’s Credibility

In a crowded marketplace, where advisors have a tremendous range of suppliers to choose from, a supplier’s credibility is absolutely central to its clients’ willingness to support it.  Credibility is based on truthfulness and dependability. When investment managers deliver on these dimensions, they can often maintain their place on an advisor’s product shelf.  When they…

WIBO Report: CI vs Sun Life Global Investments

What are Credo WIBO Reports? WIBO stands for “Whose Investors are Better Off?” and WIBO reports are a tool for use by Canadian financial advisors and their investors.  The tool enables people to explore the difference in investor outcomes that are delivered by different financial institutions. They are based on ongoing research with the Canadian…

Paying for Planning Services: Canadian Perspective

Credo has explored how advisors charge their clients for financial planning services.  We surveyed 500 advisors from across the country and found that the majority of Canadian advisors (60%) don’t charge their clients specifically for the service of creating a financial plan.  Exhibit 1 below show how advisors responded when queried about charging for planning….

Advice Service Spectrum Benchmarks

What is the range of services advisors offer their clients?  We call this the advice service spectrum and an individual financial advisor’s service spectrum defines them, in some respect.  It creates the experiential expectations of their clients.  In other words, it creates their brand in the minds of their clients. Credo surveyed 500 advisors from…

A Response to Jason Heath’s Article in The Financial Post

The Financial Post published an article on 27 August 2018 authored by Jason Heath titled, “Relying on proprietary products not necessarily a bad thing for advisors.”  This article referred to research Credo has published.  Specifically, it points to an article which explains: Credo has found that financial advisors tend to use the products that are produced…

EdgePoint and Escargot

We used to have a little restaurant down the street from our house.  It was called Pepino’s.  It was at the corner of Ford Drive and Royal Windsor in Oakville.  They made the best escargot. Period. “How do you know it was the best escargot, Hugh,” you may ask.  Well, escargot is one of my things.  Wherever I…

Financial advisors’ willingness to support competing product manufacturers — the effect of quality on loyalty

Quality is one of the principal drivers of Canadian financial advisors being willing to put (and keep) a product supplier on their product shelf.  In fact, overall perceptions of quality are a very strong driver of what we call the advisor’s Willingness to Support (W2S) a supplier. We’ve learned, from extensive research, that perceptions of overall…

Mackenzie and Manulife: The Implication of Different Trajectories

Credo is conducting a study to uncover the causes of the difference between the trajectories of Mackenzie and Manulife in the minds of Canada’s financial advisors.  We are inviting members of the financial community to offer their qualitative perspective about these two financial product suppliers.  Some of the quantitative data (representative survey-based data) related to…