With advisors choosing to work with fewer and fewer product manufacturers, firms need to understand how advisors see them.
In the next couple of months, we will once again be asking advisors for their perceptions of brands. It will be interesting to see how product manufacturers have fared through the pandemic.
CI, INVESCO, DYNAMIC
FIDELITY, MACKENZIE, FRANKLIN TEMPLETON
(The Credo Study 2020, March 2020, 850 respondents)