Advisors perception of product manufacturers’ brand – banks

With advisors choosing to work with fewer and fewer product manufacturers, firms need to understand how advisors see them.

In the next couple of months, we will be once again be asking advisors for their perceptions of brands.  It will be interesting to see how product manufacturers have fared through the pandemic.

(The Credo Study 2020 Survey, March 2020, 850 respondents).