Credo Consulting provides actionable insights into the support, tools and services your firm must provide to win business from CFP professionals. Developed from the findings of an extensive survey of 1,457 Canadian advisors in six major distribution channels, this study developed in partnership with Financial Planners Standards Council, is the most valid and comprehensive industry analysis of the planning-oriented advisor and what they want and need from their asset managers and distributor firms.

This report will help you:

  • Evaluate the services your firm is providing?or planning to provide?against what CFP professionals say they really want and need
  • Identify investment product usage?current and anticipated?covering the full range of mainstream and alternative products
  • Learn which mutual fund screens advisors use most frequently to better position your product line
  • Understand how planning-oriented advisors approach asset allocation and portfolio construction including preferred investment styles and how asset allocation has recently changed
  • Gain fresh insight on CFP advisors attitudes toward wholesalers including affect on product sales, rating of wholesaler skills, most positive and negative interactions with wholesalers and the role of inside sales

Understanding and Supporting the Planning-Oriented Advisor

Making Your Firm’s Tools and Resources Count

Credo Consulting provides actionable insights into the support, tools and services your firm must provide to win business from CFP™ professionals. Developed from the findings of an extensive survey of 1,457 Canadian advisors in six major distribution channels, this study developed in partnership with Financial Planners Standards Council, is the most valid and comprehensive industry analysis of the planning-oriented advisor and what they want and need from their asset managers and distributor firms.

This report will help you:

  • Evaluate the services your firm is providing—or planning to provide—against what CFP™ professionals say they really want and need
  • Identify investment product usage—current and anticipated—covering the full range of mainstream and alternative products
  • Learn which mutual fund screens advisors use most frequently to better position your product line
  • Understand how planning-oriented advisors approach asset allocation and portfolio construction including preferred investment styles and how asset allocation has recently changed
  • Gain fresh insight on CFP™ advisors attitudes toward wholesalers including affect on product sales, rating of wholesaler skills, most positive and negative interactions with wholesalers and the role of inside sales
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  • Winning in the Advisor Ranks—Balancing the Art andamp; Science of Success for Canadian Asset Managers
  • Reinventing Distribution— Aligning Wholesaler Initiatives with Corporate Goals

Some of the key findings include:

  • Asset-based compensation for advisors has not grown significantly since 2004. Only 41% of advisors report receiving asset-based fee revenue and these fees comprised 40% of their total compensation.
  • The top 3 investment products that are likely to see an increase in usage from current users are: mutual fund wrap programs, separately managed accounts and insurance products.
  • Advisors reported that the service asset manager firms provided that was most influential in their decision to invest with that fund company was responsive service/efficient problem resolution. Although this service seems basic to a company’s overall value-added service program, it is still, apparently, not universally done well.

This study includes:

  • Over 150 pages of analysis and primary-source research
  • More than 100 detailed charts and tables illustrating key trends and statistics
  • Key takeaways for each study finding creates an actionable strategy for asset managers