Integrity: A Critical Driver of Sales Support

Credo’s monthly marketing bulletins are 4-page executive briefs. Each bulletin is a tight synthesis of information along with insights about what the subject means to your business. Credo relies on a combination of qualitative research, quantitative research and desk research to produce these briefs and each is designed to focus the executive’s attention on an important marketing matter.

Credo has learned just how important it is to say what you’ll do – and do what you say. This bulletin will look at the matter of integrity and examine its influence on garnering advisor support. In this brief, we will examine specific examples of integrity brought up through our qualitative sessions and evidence them with our quantitative research. Credo will deliver a simple tool that sales and marketing communication specialists can use to improve perceptions of brand integrity.