Is this a Company You Can Trust? How FundCos Earn Advisor Trust

Credo’s monthly marketing bulletins are 4-page executive briefs. Each bulletin is a tight synthesis of information along with insights about what the subject means to your business. Credo relies on a combination of qualitative research, quantitative research and desk research to produce these briefs and each is designed to focus the executive’s attention on an important marketing matter.

Dependability and truthfulness are at the core of trust and credibility. In this bulletin, Credo examines the behaviors that are essential in being perceived as truthful and dependable. Companies interested in acquiring others will be interested by this bulletin, as trust is a key component of an asset manager’s value proposition.