Credo’s monthly marketing bulletins are 4-page executive briefs. Each bulletin is a tight synthesis of information along with insights about what the subject means to your business. Credo relies on a combination of qualitative research, quantitative research and desk research to produce these briefs and each is designed to focus the executive’s attention on an important marketing matter.

Customer confidence (and its corresponding sales support) is at the center of many companies’ long-term viability. What makes advisors believe that a company will last in the future? In this executive brief, we will examine advisors’ views of the strength and stability of Canada’s many asset managers. We will rely on our brand benchmarking and qualitative research to identify opportunities and threats in the market.