Viability of Individual FundCos Into the Future: The Importance of Appearing Strong and Stable

Which asset managers will be there for an advisor’s clients in the long term? This is a critical question that advisors ask. Especially in an era where the long term viability of financial industry participants is being questioned, Credo has found that it is tremendously important that companies manage perceptions of their strength, stability and long term viability.

This Bulletin reveals benchmarks with respect to advisors’ perceptions of many leading asset managers on the issue of their Viability into the Future. It also reveals the strength of the statistical relationship between perceptions of a company’s long term stability and advisors’ willingness to support an asset manager.