Reengineering The Sales and Marketing Cost Structures of Canadian Asset Managers

Credo’s advanced research studies are designed to offer clients insight and perspective that will help them make both strategic and tactical decisions. Each study includes an executive summary along with key findings and recommendations. Credo’s advanced studies are characterized by having numerous chapters that address complex subject matter. Topics are chosen based on discussions with clients and their expressions of interest.

The fallout from the market turmoil in 2008 and 2009 has forced investment fund companies to reexamine every aspect of their businesses; sales and marketing efforts are being scrutinized like never before. Based on unprecedented requests for this information, Credo will update its Cost of Distribution Benchmarking study in 2010. Where appropriate, Credo will make comparisons to findings from our two previous studies on the cost of distribution in Canada:

Some questions this study will help you answer include:

  • Are we understaffed in internal sales? Should we have more internal wholesalers?

  • Are we spending too little on training our sales force?

  • Is our spending on wholesalers as cost effective as the rest of the industry’s spending?

  • Are we spending too much on print advertising and too little on television?

  • Are our conference fee costs out of line with the rest of the industry?

  • Why is it costing our firm $5.19 per $1000 of gross sales of long term funds when our competitors are only paying $2.84 per $1000?

Credo’s Cost of Distribution Study is must-have information for executives in finance, marketing and sales.