Separately Managed Wraps (SMW) and other discretionary managed account programs are among the most popular and best-selling financial services offered in Canada. Their asset levels and growth rates leave some asset managers and distributors envious for a share of these programs and the future growth possibilities they offer.

In this research study, Credo Consulting Inc. explores the distribution issues that SMA sponsors and asset managers face detailing some of the best practices of industry leaders in both Canada and the US.

This report will help you:

  • Educate management/portfolio managers on why they need to be in this business
  • Understand the players, third-party service providers and the related fees behind this challenging and competitive marketplace
  • Identify distribution and product opportunities and challenges at both the advisor and HNW client level
  • Gain insight on the distribution models in place at sponsors and asset managers.

The Distribution of Separately Managed Wraps in Canada

Strategies and Tactics for the Next Evolution

Separately Managed Wraps (SMW) and other discretionary managed account programs are among the most popular and best-selling financial services offered in Canada. Their asset levels and growth rates leave some asset managers and distributors envious for a share of these programs and the future growth possibilities they offer.

In this research study, Credo Consulting Inc. explores the distribution issues that SMA sponsors and asset managers face detailing some of the best practices of industry leaders in both Canada and the US.

This report will help you:

  • Educate management/portfolio managers on why they need to be in this business
  • Understand the players, third-party service providers and the related fees behind this challenging and competitive marketplace
  • Identify distribution and product opportunities and challenges at both the advisor and HNW client level
  • Gain insight on the distribution models in place at sponsors and asset managers.

“The speed of evolution within the managed assets space and the technological challenges with every reiteration has made managed assets programs complex to understand for advisors and clients, confusing to manoeuvre and have created a real concern over cannibalization from one version to the next.”

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Methodology:

To identify the key issues relating to distribution of Separately Managed Wraps in Canada, we interviewed senior executives from eight leading companies including bank-owned IDA firms, independent IDA firms and service providers.

This study offers a perspective related to the less quantifiable issues surrounding managed assets using the separately managed wrap programs as its focal point. As such it is less about the specific product features of separately managed wraps and more about the issues surrounding growing assets through greater advisor participation.