Personality either attracts or repels people, whether it’s an individual’s personality or the personality of a corporate brand.

Credo’s unique Brand Personality Spectrometer (BPS) provides a tool for the exploration of specially prepared data from The Annual Credo Study.  It draws a clear personality profile for any given investment fund company and provides an appreciation of the personality dimensions of the brand that drive the acquisition of new support or that mitigate the supporter defection.

Use the BPS in Ad Testing

The BPS is used by Credo in ad testing to ascertain the constructive, destructive and disruptive potential of alternative ads.