The Financial Comfort Zone study is a longitudinal study of Canadians and their perceptions, awareness and understanding of the financial aspects of their lives. It covers their product usage and their use of financial advisors. It delves into their comfort with their current financial situation and explores many aspects of their behaviors. Conducted cooperatively with TC Media’s publication “Investment Executive,” this data-set becomes increasingly rich as we collect at least 1,000 investor responses each month.

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