In January 2019, RBC and iShares announced a strategic alliance.  How has that impacted advisor support?  Let’s look at the advisor’s intent to support overtime for both iShares and Vanguard.

It should be noted that advisors were surveyed in March 2020 – as the seriousness of COVID-19 was starting to be felt which created great market volatility.  We will be surveying advisors again in March 2021 and will once again look at advisors’ propensity to engage with iShares.

In March 2020, of the 850 advisors interviewed:

  • 33% said they would be selling more iShares, down from 40% same period in 2019 (compared to Vanguard where 44% said they would be selling more,  down from 49% the previous year)
  • 61% said they would be selling the same, up from 50% same period in 2019 (compared to Vanguard where 50% said they would be selling the same, up from 44% in 2019).
  • 6% said they would be selling less, down from 9% same period in 2019 (compared to Vanguard where 6% said they would be selling less vs 7% in 2019).

 

(The Credo Study 2020, March 2020, 850 respondents)