With founding partners Cynthia and David Enns taking a full step back to focus on enology, Hugh has been brought on to guide the ship forward. Hugh began his research career in 1989 as a researcher at Ontario Place. His interests have taken a varied path, but he has concentrated in the last decade on research within the financial services industry. Hugh holds a BComm in marketing and consumer behavior from the University of Guelph and a MBA from Dalhousie University in Halifax, Nova Scotia. Hugh’s knowledge, experience and expertise are well suited to expand the quantitative and qualitative research solutions that Credo provides to the company’s broad base of Canada’s financial industry clients.
Immediately prior to joining Credo at the beginning of 2007, Hugh was the Vice President of financial services research at Environics Research Group. There for almost five years, Hugh helped numerous asset managers, banks and insurance companies understand how to better connect with Canada’s personal financial advisors and investors; he developed brand equity benchmarking processes that have become recognized as the standard within the industry. Before Environics he spent four years as a research consultant with Ernst andamp; Young’s renowned Center for Business Knowledge where he began his ongoing pursuit of the CFA designation.
When he’s not working on his research, Hugh makes time to have fun with his wife and two youngsters. He spends far too much time curling and not enough time golfing. He has also been sighted, occasionally, in sailing races on the Atlantic and on other occasions he has been seen attacking a guitar.