Quality is one of the principal drivers of Canadian financial advisors being willing to put (and keep) a product supplier on their product shelf. In fact, overall perceptions of quality are a very strong driver of what we call the advisor’s Willingness to Support (W2S) a supplier. We’ve learned, from extensive research, that perceptions of overall…
Credo is conducting a study to uncover the causes of the difference between the trajectories of Mackenzie and Manulife in the minds of Canada’s financial advisors. We are inviting members of the financial community to offer their qualitative perspective about these two financial product suppliers. Some of the quantitative data (representative survey-based data) related to…
Q. Where does literacy end… and financial literacy begin? A. It doesn’t matter; efforts to drive either also drive wealth development potential… so educate people… people! Education and Wealth Are Related. Here’s Proof Let’s start with this. Education is a driver of wealth, in case anyone forgot to mention it. If you need some proof,…
Credo’s data cube enables us to map the trajectory of advisors’ trust in various supplier brands. AGF over the last number of years provides an interesting case study. The results are presented in exhibit 1 below. We’re present measured levels of trust in the east-west dimension in the map and advisors’ willingness to sell (W2S)…
An advisor asked us the question, “how does Credo determine which asset management companies are good for investors? Is it performance? or is it risk-adjusted performance?” A very good question. The simple answer is this: we don’t. Instead we have advisors and investors assess Canada’s investment fund companies. And, in the case of investors, we do…
This is an analysis of Invesco’s reputation as a financial product supplier to Canada’s financial advisors. These are the advisors with whom individual investors build relationships and consult as they manage their wealth, investments, and often, insurance needs. Invesco has been on a positive trend in so many of the reputation matters that Credo measures…
What are Credo WIBO Reports? WIBO stands for “Whose Investors are Better Off?” and WIBO reports are a tool for use by Canadian financial advisors and their investors. The tool enables people to explore the difference in investor outcomes that are delivered by different financial institutions. They are based on ongoing research with the Canadian…
In a crowded marketplace, where advisors have a tremendous range of suppliers from which to choose, a supplier’s credibility is absolutely central to advisors’ Willingness to Support it. Credibility is based on truthfulness and dependability and only when investment managers deliver on these dimensions can they hope to maintain their place on an advisor’s product…
Welcome to WIBO! This tool, from Credo research, gives you the ability to pick any two Canadian asset managers and compare the investor outcomes they produce. With just a couple of keystrokes, you’ve got the ability to draw together data from thousands of Canadian investors… data about whether they feel “ahead of the game,” financially, or…
This is an analysis of Horizons ETFs as a product supplier to Canada’s independent financial advisors; advisors with whom individual investors build relationships and consult as they manage their wealth, investments, and often insurance needs. The analysis shows that Horizons is on a very positive trend. The company has overcome some low points with its…