What are Credo WIBO Reports? WIBO reports are a tool for use by Canadian financial advisors and investors. The tool enables people to explore the difference in investor outcomes that are delivered by different financial institutions. They are based on ongoing research with the Canadian investor community. Credo has surveyed more than 30,000 investors in order to…
What are Credo WIBO Reports? WIBO reports are a tool for use by Canadian financial advisors and investors. The tool enables people to explore the difference in investor outcomes that are delivered by different financial institutions. They are based on ongoing research with the Canadian investor community. Credo has surveyed more than 30,000 investors in…
In many of Credo’s analyses, we do not use financial performance as the ultimate measure of results. Rather, we use something we call investor outcomes. Why? Let us illustrate by posing the following question: As financial advisor, in which of these two situations would you prefer to be? Situation #1: You have developed a set of…
As a part of The Financial Comfort Zone (FCZ) Study, Credo has been monitoring the usage of tax-advantaged investment vehicles by Canadian investors sing 2015. In particular, we have been watching investor usage of TFSAs and RRSPs. We have noticed a few things. TFSAs are the relative new kid on the block. As such, they…
Welcome to WIBO! WIBO stands for “Whose Investors are Better Off?” A Credo WIBO report is a comparison of two groups of investors: Investors whose money is managed by one company; compared to, Investors whose money is managed by another company. Credo surveys 1,000 investors each month as a part of the Financial Comfort Zone (FCZ)…
Loyalty is a critical subject for any business. In the investment funds industry, it is always an important topic in sales and marketing circles. Small fortunes are spent annually trying to mitigate fund redemption and the defection of advisors as they decide what products and suppliers to keep on their product shelves. Legions of wholesalers…
A Quick Introduction and Context Over the last two years, Credo has surveyed tens of thousands of Canadian investors asking them to report their sentiments about nine important factors that relate to their lives. These factors include their feelings of: Financial Well-being Intellectual Engagement Purposeful Pursuits (read: work, whether paid or not) Leisure & Recreation…
In Credo’s brand measurement framework, Quality is one of eight essential, complex factors. It is far more than, “high quality,” or, “poor quality.” It is a study of the many qualities (plural) of the experiences a company delivers as it is creating its brand. Consider Credo’s Brand Credibility Pyramid in Exhibit 1, below. It is…
Since 2015, Credo has surveyed tens of thousands of Canadian investors asking them to self-report with respect to their sentiments about nine important factors that relate to their lives. These factors include their feelings of: Financial Well-being Intellectual Engagement Purposeful Pursuits (read: work, whether paid or not) Leisure & Recreation Health & Physical Fitness Home…
Question: So What? Credo has concluded a two year research investigation into the subject of financial advisors loading their clients’ investment portfolios with their affiliated companies’ financial products (a.k.a. Proprietary Product Loading or PPL.) What Credo found, in short, is that investors who work with advisors who are associated with a dealership that also has…