Exceptional ETF Demand? Not Without Fake-Flows

In summary, the Canadian ETF industry’s record demand performance during 2017 occurred against the background of record global equity indices and respectable economic growth. So far, 2018 is experiencing choppy equity markets and now global trade war uncertainty between the USA and China. Apart from “fake flow” distortions, ETF demand is nevertheless holding its own so…

WIBO Report: EdgePoint vs Fidelity – Whose Investors are Better Off?

What are Credo WIBO Reports? WIBO reports are a tool for use by Canadian financial advisors and investors.  The tool enables people to explore the difference in investor outcomes that are delivered by different financial institutions. They are based on ongoing research with the Canadian investor community.  Credo has surveyed more than 30,000 investors in order to…

Focus on Investor Outcomes… Not Performance Alone

In many of Credo’s analyses, we do not use financial performance as the ultimate measure of results. Rather, we use something we call investor outcomes. Why? Let us illustrate by posing the following question: As financial advisor, in which of these two situations would you prefer to be? Situation #1: You have developed a set of…

WIBO Report: Fidelity vs. Company X – Whose Investors are Better Off?

Welcome to WIBO!  WIBO stands for “Whose Investors are Better Off?” A Credo WIBO report is a comparison of two groups of investors: Investors whose money is managed by one company; compared to, Investors whose money is managed by another company. Credo surveys 1,000 investors each month as a part of the Financial Comfort Zone (FCZ)…

Industry Benchmarks: Loyalty of Advisors to their Suppliers

Loyalty is a critical subject for any business. In the investment funds industry, it is always an important topic in sales and marketing circles.  Small fortunes are spent annually trying to mitigate fund redemption and the defection of advisors as they decide what products and suppliers to keep on their product shelves. Legions of wholesalers…

Another Battle of the Sexes; The Wheel of Life Analysis

A Quick Introduction and Context Over the last two years, Credo has surveyed tens of thousands of Canadian investors asking them to report their sentiments about nine important factors that relate to their lives.  These factors include their feelings of: Financial Well-being Intellectual Engagement Purposeful Pursuits (read: work, whether paid or not) Leisure & Recreation…

The QUALITIES of a Support-Worthy Asset Manager

In Credo’s brand measurement framework, Quality is one of eight essential, complex factors.  It is far more than, “high quality,” or, “poor quality.” It is a study of the many qualities (plural) of the experiences a company delivers as it is creating its brand. Consider Credo’s Brand Credibility Pyramid in Exhibit 1, below. It is…

Credo’s Wheel of Life Framework

Since 2015, Credo has surveyed tens of thousands of Canadian investors asking them to self-report with respect to their sentiments about nine important factors that relate to their lives.  These factors include their feelings of: Financial Well-being Intellectual Engagement Purposeful Pursuits (read: work, whether paid or not) Leisure & Recreation Health & Physical Fitness Home…