Whether it’s print, video or audio… or a combination of these Credo has the tools to help you decide — before making your media buy — whether or not your campaign should deliver the results you’re looking to achieve.
Qualitative sessions where we progressively present advisors with various media concepts are a fantastic way of identifying potential red-flags before they damage your brand. Listen to advisors use their own range of descriptors to explain the messages they receive from your campaign and compare these to your intended messages.
Quantitative pre- and post-testing exercises leverage Credo’s brand personality and brand credibility frameworks to assess the potential effects of new campaigns before they go to market. A brief research exercise with as few as 60 financial advisors can produce the key insights needed to make an appropriate decision on a media campaign.