Tag: AGF Investments

Total 3 Posts

Financial advisors’ willingness to support competing product manufacturers — the effect of quality on loyalty

Quality is one of the principal drivers of Canadian financial advisors being willing to put (and keep) a product supplier on their product shelf.  In fact, overall perceptions of quality are a very strong driver of what we call the advisor’s Willingness to Support (W2S) a supplier. We’ve learned, from extensive research, that perceptions of overall…

AGF, Trust and Advisors’ W2S

Credo’s data cube enables us to map the trajectory of advisors’ trust in various supplier brands.  AGF over the last number of years provides an interesting case study.  The results are presented in exhibit 1 below. We’re present measured levels of trust in the east-west dimension in the map and advisors’ willingness to sell (W2S)…