Tag: Dynamic Funds

Total 2 Posts

Financial advisors’ willingness to support competing product manufacturers — the effect of quality on loyalty

Quality is one of the principal drivers of Canadian financial advisors being willing to put (and keep) a product supplier on their product shelf.¬† In fact, overall perceptions of quality are a very strong driver of what we call the advisor’s¬†Willingness to Support (W2S) a supplier. We’ve learned, from extensive research, that perceptions of overall…

Dynamic’s Credibility in 2018

In a crowded marketplace, where advisors have a tremendous range of suppliers from which to choose, a supplier’s credibility is absolutely central to advisors’ Willingness to Support it. Credibility is based on truthfulness and dependability and only when investment managers deliver on these dimensions can they hope to maintain their place on an advisor’s product…