Tag: Mackenzie Financial

Total 2 Posts

Financial advisors’ willingness to support competing product manufacturers — the effect of quality on loyalty

Quality is one of the principal drivers of Canadian financial advisors being willing to put (and keep) a product supplier on their product shelf.  In fact, overall perceptions of quality are a very strong driver of what we call the advisor’s Willingness to Support (W2S) a supplier. We’ve learned, from extensive research, that perceptions of overall…

Exceptional ETF Demand? Not Without Fake-Flows

In summary, the Canadian ETF industry’s record demand performance during 2017 occurred against the background of record global equity indices and respectable economic growth. So far, 2018 is experiencing choppy equity markets and now global trade war uncertainty between the USA and China. Apart from “fake flow” distortions, ETF demand is nevertheless holding its own so…