The importance of financial matters changed in less than 2 months

This research was presented during a CETFA webinar. To see the full webinar and to get CE credits, visit

How to read the chart: We looked at the % difference in rating vs the previous wave. For example – people are 6% more likely to agree with the statement Taxes are more important mid-COVID-19 (late April/early May) than pre-distancing started (early March)

Source: The Financial Comfort Zone. Methodology: Online. Time Frame: Monthly, n-500-1000